Avery is set to launch a competition across Britain asking schools to create their own denim works of art to help change the lives of children with genetic disorders.

Launching on Jeans for Genes Day on Friday 7^th October, the competition asks schools to produce their own artistic masterpieces using denim and other fabrics. Winning schools will be decided regionally and will be awarded an arts & craft prize worth nearly £500, featuring a range of Avery Trimmers & Guillotines and Hobbycraft vouchers. 

The theme for entries is ‘The Future’, with schools encouraged to be as imaginative as they can. Entry possibilities range from denim murals and school hall landscapes to fabric sculptures and art installations. What’s more, schools are free to enter as many times as they wish, meaning pupils from different year groups, lessons and art clubs can all take part. All a school needs to do to enter is take a picture of their finished project and upload it at www.jeansforgenesday.com/averycompetition by the end of December 2011, with a short explanation of the entry. Judging will take place in January 2012 and the winners from six regions across Britain will be announced in February.

The competition will help to raise awareness of Jeans for Genes, supporting the fundraising efforts of the day itself, which will see thousands of pupils across Britain make a small donation to wear their jeans to school.

As a corporate sponsor of the charity, Avery is also giving £5 to Jeans for Genes for every Trimmer or Guillotine sold right up until 31 March 2012, meaning there’s never been a better time for schools to equip themselves for the year ahead whilst simultaneously supporting a great cause. Avery Trimmers and Guillotines are perfect for schools, with full TÜV certification for quality and safety, fully enclosed blades and extended guarantees of up to five years. Schools will also be able to benefit from Avery’s 2011 ‘Big Carrot’ reward promotion which enables them to acquire shopping vouchers simply for purchasing Avery products.

Mark Williams, General Manager at Avery, said: “As the market leader in office products, Avery is proudly continuing its support of Jeans for Genes for a third consecutive year. Jeans for Genes Day is a great way for people across Britain to really make a difference to the lives of thousands of children born with genetic disorders each year. Avery has raised £60,000 for the charity so far and we hope to add another £35,000 this year whilst encouraging schools to take part in the denim art competition.”

The money raised for Jeans for Genes helps to fund vital care and support for those affected by genetic disorders, as well as pioneering research into the causes and cures that could change their futures.

For more information on Jeans for Genes, visit www.jeansforgenesday.com or call 0800 980 4800.   

Information on Avery Trimmers and Guillotines and the Big Carrot promotion is available at www.avery.eu.