City Link Teams Up With High-flying Young Enterprise Company To Promote Healthy Eating Among Primary School
City Link, the UK’s premium express delivery company, will help promote the importance of a healthy lifestyle to primary school children across Scotland after securing a contract with an award-winning Young Enterprise firm headed by three teenagers.
Private finance to fund rebuilding of 46 schoolsThe company will handle the distribution of orders for Rainbow Games – a business established by sixth formers at Stanecastle School and Greenwood Academy in Irvine as part of a project under Young Enterprise Scotland.
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Rainbow Games, formed in September 2011, creates a range of fun, educational games aimed at three to 10-year-olds - all of which use a cast of colourful fruity characters to promote healthy eating while developing essential numeracy, literacy and social skills.
Although Rainbow Games was formed as part of a school project it has enjoyed unprecedented success. So far the games have been circulated to every school across North Ayrshire as well as other parts of Ayrshire. The aim now is to circulate to every school across Scotland and eventually the rest of the UK.
Of the 20-plus original founders of Rainbow Games, three remain. Entrepreneurs Liam Howie, Dillon Green and Lauren Kerr, all aged 17 and who all left school at the end of May, are planning to continue the business and develop it to its full potential.
Liam who is Managing Director of the company said: “I decided to cold call a number of transport companies and City Link was among them.
“We decided to work with City Link as they were extremely pro-active from the start. They explained to us how they would work with us and their level of communication was excellent.”
Earlier this year Rainbow Games won a string of awards from Young Enterprise Ayrshire. Out of eight possible categories it picked up the prizes for Best Product, Best Marketing, Best Interview and Best Teamwork.
Liam said future plans for Rainbow Games included expanding the product range and making the games available through internet retailers and in stores. Liam, Dillon and Lauren are currently in the process of applying for support from the Princes Scottish Business Youth Trust, as they plan to take the company to the next level.
Tim Brown, Sales and Marketing Director at City Link said: “Rainbow Games is a shining example of what can be achieved by young entrepreneurs today and we at City Link are delighted to be a partner with such an exciting venture which has enjoyed the most successful of starts.
“We are delighted to work in partnership with Rainbow Games and wish them every success as they seek to develop the business
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