Immersive Interactive is crowned April MIA winner
A technology firm which creates immersive environments for clients including special needs schools and the emergency services has been named Merseyside Innovation Award winner for April.
Immersive Interactive is based in Southport but its technology is used across the UK and internationally to deliver unique training and educational environments.
Its creators and directors, David Salt and Chris Porter, have taken existing digital projector and sensor technology and upgraded it to create interactive high definition, 360 degree environments which individuals can interact with and manipulate.
The system projects HD images and animations onto classroom walls while simultaneously producing related smells, smoke effects and even snow to create a totally immersive simulated environment. The system can be used to simulate a burning building for fire rescue training, long lost locations such as roman amphitheatres for schools projects or to combat phobias such as the dentist in a controlled, gradual manner.
It has even been used in schools ranging from special educational needs schools to universities to help them better understand and engage with lessons and concepts.
For David, receiving the MIA prize was a shock.
“We’ve never entered before,” he said. “But we have always known that what we are doing is at the cutting edge.
“By bringing together the latest technology and adapting it we have been able to create a system that can be sold to schools, police and fire authorities, NHS Trusts, ambulance and paramedic services.
“It provides emergency services with a cost effective and highly controlled way of setting up and delivering immersive simulation experience training without the need to stage expensive large scale events.
“Plus it can be used in therapy and in education. We will even teach those who buy the system how to programme it themselves, so they can adapt it to their needs in future.
“We can make the activities and scenes interactive, so when children touch a Greek vase on the wall they can learn more about its history for example, and we believe the system is only limited by your imagination.”
The monthly award was presented on behalf of the sponsor group by dewinter PR managing director Kate Cox after fellow sponsor Ian McGee of Natwest assessed the application.
He said Immersive Interactive was not just at the forefront of experiential technology, but was delivering a social good.
“Innovation is many things. Immersive Interactive is not only innovating in one of the most exciting new digital fields, but it has identified how what it has created can have a benefit to specific groups in society and that adds something.
“This is not a fancy video game add-on, it has a real-world application that could bring great benefit, and it was created here on Merseyside.”
The Merseyside Innovation Awards recognises innovation across all sectors, including manufacturing, service providers, digital and logistics.
This year it will give out two awards – One for businesses with a turnover of up to £1m, which includes a £10,000 prize, and a second for businesses between £1m and £25m turnover.
For more information about Immersive Interactive, visit http://immersive.co.uk/ or call 01704 500580.
To enter the 2016 Merseyside Innovation Awards visit www.merseysideinnovationawards.co.uk.Merseyside Innovation Awards
Since 1996 the Merseyside Innovation Awards (MIA) have recognised and rewarded companies and individuals in Merseyside who use creativity to fuel growth and profitability. MIA’s aim is to help them turn great ideas into great businesses and contribute towards the region’s economic development.
MIA is driven by a group of locally-based sponsor organisations made up of, MC Vanguard Corporate Finance, Unilever, Trustech, Brabners, Liverpool and Sefton Chambers of Commerce, De Winter, Liverpool City Region LEP, Natwest, Insider Media, The University of Liverpool, Village Software, WP Thompson, The North West Fund, C-Tech Innovation and BBC Radio Merseyside.
These sponsors offer practical support to the entrants.
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