PhunkyFoods Welcomes The New Call To Action On Obesity
PhunkyFood's responds to the Governments new call for action on obesity which was published today.
Dr Jennie Cockroft, Director of Nutrition at PhunkyFood's said, "Finally we have some direction and a goal to start working towards. We welcome the publication of this call to action as there is just so much work to be done in this area of public health." "It's fabulous to see in this call for action that there is a real drive and emphasis on partnership working across all sectors of work and society to make a healthy choice the easy choice. We absolutely see this as the right move forward and helping individuals to make informed choices in a supportive, healthy environment is precisely what we aim to do for the schoochildren involved in the PhunkyFoods programme." "My concern is that schools have very little direction in this call. Although is it acknowledged that schools are key settings for health promotion there is seemingly little dedicated support from national or local Government in helping schools to help their pupils or their local communities. With busy schools run by busy teachers, teaching an already over-packed curriculum, it is too easy for healthy lifestyles planning to fall off the school radar. Although the Government pledge that the new "Teaching Schools' programme will explore how schools can play a role in supporting pupils' health and wellbeing I do not believe that this goes far enough." Accolade for Purely Nutrition from Royal Society for Public Health
for ‘Trail Blazing’ Campaign Against Obesity
Purely Nutrition, whose PhunkyFoods healthy eating programme is now used in more than 1,000 primary schools, has been given a major accolade by the Royal Society for Public Health for its “trail blazing” and dynamic campaign against rising levels of obesity in children..
“Their foresight provides a leading example of contemporary public health strategy in action,” says the citation for the Royal Society’s 2011 Health Promotion and Community Well Being Organisation and Partnership Awards.
The aim of the awards is to recognise achievement in the development and implementation of health promotion and community well-being strategies and initiatives in support of the health promotion workforce.
Richard Parish, chief executive of the Royal Society for Public Health said: “This scheme was designed to demonstrate good practice in health promotion and it does just that. We are delighted to be associated with these local initiatives, they are examples for others to follow.”
Harrogate-based Purely Nutrition introduced the PhunkyFoods programme seven years ago. It teaches children up to the age of 11 about healthy eating through fun activities, including drama, music, crafts and games.
“The organisation is ambitious within a three-year business plan which identifies objectives for PhunkyFoods to expand nationally and internationally and build capacity through a network of area led teachers,” says the Royal Society.
“Purely Nutrition continues. to model new ways of working in partnership with commercial sponsors which act as anexemplar for ‘Big Society’ engagement. Their ambitions and strategy for this scaleable initiative are dynamic and not confined to the UK.”
Dr Jennie Cockroft, director of nutrition at Purely Nutrition said: “We are absolutely delighted to receive this award and with it recognition for our work from such a respected body as the Royal Society for Public Health”
Warning that the UK was in the midst of an obesity epidemic, Dr Cockroft said it was vital that children from anearly age gained a greater understanding of healthy eating.
“We believe we have developed an evidence-based, sustainable and achievable solution for healthy eating education at primary school level. Our vision is for all 16,971 primary schools in England to be running the programme by 2013.”
The award will be presented by Lord Hunt at a reception at the House of Lords on November 8.
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