A sponsored article is a very powerful way of getting the benefits of your product over.
To do this a member of your company will be interviewed by the Publisher on a topic you choose. Agreed questions will be asked that enable the benefit of your products to be highlighted. The best topic to discuss would be the case history of a project your business has been involved in. The piece can then be positioned next to a associated article if one is available.
The interview is then transcribed into either an article- or an interview. It is sent back to you for your input and to ensure it is accurate before photos are added and it is typeset. It then goes back to you for final approval before being included in the magazine.
The benefits of this type of promotion are: It’s seen as independent, it’s written in a style that appeals to the reader which is the same style as the magazine and is therefore likely read as editorial.
We provide digital files of the piece enabling you to use it in your own promotional material. Both printed and web based. It will also appear on the searchable articles section of our website.
As it appears as editorial its final content and appearance is subject to the Publishers approval. We recommend that your company name and any trade marks appear sparingly towards the end of the piece as repeated mentions of a company name will detract from the message. Full credit and your contact details are given at the end of the article.
These are examples of
sponsored articles.. Exact layouts will vary.